Redfin Blues
Redfin Blues
Relax & enjoy the warm breeze as you sit on the deck overlooking the water on Pittsburgh’s only North Shore waterfront grill. When you are finished with your meal, continue your experience with a stroll along the river, perhaps have a drink at the open-air bar, or just relax where you are as the friendly atmosphere of Redfin Blues surrounds you.
The process of developing the brand identity for Redfin Blues was all about tackling challenges while keeping things familiar for their beloved customers and drawing in new ones. The main focus was to simplify the previous logo while keeping its core essence intact. This move injected a burst of fresh energy into the brand, without leaving behind loyal patrons.
Logo / Guidelines / Advertising / Signage / Apparel
With the revamped logo design, the restaurant's image got a refined & polished makeover. This transformation not only made the brand more appealing & easy to grasp, but also caught the eye of potential customers who may have been put off by the complexity of the old design.
On top of the logo, alternate versions & typography were created. These variations were crafted to ensure consistency across various platforms, like social media & promotions. By using consistent visual elements everywhere, Redfin Blues boasts a united & unmistakable brand presence, allowing customers to effortlessly recognize & connect with them on all fronts.
